How to Write a Press Release for a SaaS Launch (Free Template + Example)
A good press release for a saas launch answers who, what, when, where and why in the first sentence, then backs it up with facts and a quote. Copy the template below, or have us write and distribute it.
Template
FOR IMMEDIATE RELEASE [Company] Launches [Product] to Help [Industry] Teams [Outcome] [Subheadline: one sentence with your key number or benefit] [CITY], [State] – [Company] today launched [Product], software that [does what] for [industry] teams, cutting [metric] by [X%] in early customer pilots. [Paragraph 2: context and why it matters now. Include one hard number.] "[Quote that adds opinion or emotion, not facts already stated]," said [Name], [Title] of [Company]. [Paragraph 3: details, availability, price, date, how to learn more, URL.] About [Company] [50–80 word boilerplate.] Media Contact [Name] · [email] · [phone] ###
Tips
- Business editors want ROI: time saved, revenue added, risk reduced.
- Quote a pilot customer if you can, not just your CEO.
- Mention integrations people already use.
- Give pricing or a free-trial link.
- Keep it to 300–500 words, in AP style, with no hype words like "revolutionary."
Example
ShiftSync Launches Scheduling Software for Independent Clinics
PORTLAND, Ore. – ShiftSync today launched clinic scheduling software that cut no-show gaps by 23% across 14 pilot clinics.
Fictional example for illustration.
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