How to Write a Press Release for a Restaurant (Free Template + Example)
A good press release for a restaurant answers who, what, when, where and why in the first sentence, then backs it up with facts and a quote. Copy the template below, or have us write and distribute it.
Template
FOR IMMEDIATE RELEASE [Restaurant] [Opens/Launches] [What] in [City] [Subheadline: one sentence with your key number or benefit] [CITY], [State] – [Restaurant] will [open/launch] [what] on [date], featuring [signature dishes] from chef [name]. [Paragraph 2: context and why it matters now. Include one hard number.] "[Quote that adds opinion or emotion, not facts already stated]," said [Name], [Title] of [Company]. [Paragraph 3: details, availability, price, date, how to learn more, URL.] About [Company] [50–80 word boilerplate.] Media Contact [Name] · [email] · [phone] ###
Tips
- Food editors want the chef, the signature dishes and the opening date.
- Include professional food photos.
- Invite media to a preview tasting.
- Mention hours, reservations and price range.
- Keep it to 300–500 words, in AP style, with no hype words like "revolutionary."
Example
Chef Lina Haddad Opens Levantine Grill Saffron in Midtown Sacramento
SACRAMENTO, Calif. – Saffron opens June 6 at 1815 J St., serving wood-fired Levantine dishes from chef Lina Haddad.
Fictional example for illustration.
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