How to Write a Press Release for a Rebrand (Free Template + Example)
A good press release for a rebrand answers who, what, when, where and why in the first sentence, then backs it up with facts and a quote. Copy the template below, or have us write and distribute it.
Template
FOR IMMEDIATE RELEASE [Old Name] Rebrands as [New Name] to Reflect [Reason] [Subheadline: one sentence with your key number or benefit] [CITY], [State] – [Old name] today announced it is now [new name], reflecting [growth/new focus]. [What stays the same for customers]. [Paragraph 2: context and why it matters now. Include one hard number.] "[Quote that adds opinion or emotion, not facts already stated]," said [Name], [Title] of [Company]. [Paragraph 3: details, availability, price, date, how to learn more, URL.] About [Company] [50–80 word boilerplate.] Media Contact [Name] · [email] · [phone] ###
Tips
- Explain why you changed the name in one clear sentence.
- Reassure customers about what is not changing.
- Include the new logo and website.
- Mention the old name in the headline so search engines connect the two.
- Keep it to 300–500 words, in AP style, with no hype words like "revolutionary."
Example
Smith & Sons Plumbing Rebrands as Blueline Home Services
DAYTON, Ohio – Smith & Sons Plumbing is now Blueline Home Services, reflecting its expansion into HVAC and electrical work.
Fictional example for illustration.
Want it written and published for you?
Pay, send us your details, and get a draft within 24 hours. Unlimited edits, and a full refund if you don't approve the draft.
Premium $399
Expanded distribution, headline options and a social post pack, in 24 hours.
Order Premium