How to Write a Press Release for Real Estate (Free Template + Example)
A good press release for real estate answers who, what, when, where and why in the first sentence, then backs it up with facts and a quote. Copy the template below, or have us write and distribute it.
Template
FOR IMMEDIATE RELEASE [Brokerage/Agent] [Announcement]: [Property or Achievement] in [Market] [Subheadline: one sentence with your key number or benefit] [CITY], [State] – [Agent/Brokerage] today announced [listing/sale/new office/award] in [neighborhood], [key fact]. [Paragraph 2: context and why it matters now. Include one hard number.] "[Quote that adds opinion or emotion, not facts already stated]," said [Name], [Title] of [Company]. [Paragraph 3: details, availability, price, date, how to learn more, URL.] About [Company] [50–80 word boilerplate.] Media Contact [Name] · [email] · [phone] ###
Tips
- Notable listings and record sales get the most pickup.
- Include price, square footage and photos.
- Agent milestones (1,000 homes sold) work for local outlets.
- Follow fair-housing language rules.
- Keep it to 300–500 words, in AP style, with no hype words like "revolutionary."
Example
Harbor Realty Opens Second Office in Downtown Charleston
CHARLESTON, S.C. – Harbor Realty will open a 14-agent office on King Street on April 1, its second in the city.
Fictional example for illustration.
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