How to Write a Press Release for a Partnership (Free Template + Example)
A good press release for a partnership answers who, what, when, where and why in the first sentence, then backs it up with facts and a quote. Copy the template below, or have us write and distribute it.
Template
FOR IMMEDIATE RELEASE [Company A] and [Company B] Partner to [Joint Outcome] [Subheadline: one sentence with your key number or benefit] [CITY], [State] – [Company A] and [Company B] today announced a partnership to [outcome] for [customers], starting [date]. [Paragraph 2: context and why it matters now. Include one hard number.] "[Quote that adds opinion or emotion, not facts already stated]," said [Name], [Title] of [Company]. [Paragraph 3: details, availability, price, date, how to learn more, URL.] About [Company] [50–80 word boilerplate.] Media Contact [Name] · [email] · [phone] ###
Tips
- Explain what customers get that they could not get before.
- Quote both partners.
- Give the scope: markets, timeline, numbers.
- Include both boilerplates.
- Keep it to 300–500 words, in AP style, with no hype words like "revolutionary."
Example
BikeHub and LocalFresh Partner on Same-Hour Grocery Delivery by E-Bike
SEATTLE – BikeHub and LocalFresh today announced same-hour e-bike grocery delivery across eight Seattle neighborhoods starting June 1.
Fictional example for illustration.
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