How to Write a Press Release for a Nonprofit Event (Free Template + Example)
A good press release for a nonprofit event answers who, what, when, where and why in the first sentence, then backs it up with facts and a quote. Copy the template below, or have us write and distribute it.
Template
FOR IMMEDIATE RELEASE [Organization] Hosts [Event] on [Date] to Support [Cause] [Subheadline: one sentence with your key number or benefit] [CITY], [State] – [Organization] will host [event] on [date] at [venue] to raise [goal] for [cause]. [Paragraph 2: context and why it matters now. Include one hard number.] "[Quote that adds opinion or emotion, not facts already stated]," said [Name], [Title] of [Company]. [Paragraph 3: details, availability, price, date, how to learn more, URL.] About [Company] [50–80 word boilerplate.] Media Contact [Name] · [email] · [phone] ###
Tips
- Lead with the community impact and the goal amount.
- Give date, time, location, ticket price and a registration link.
- Name sponsors. It thanks them and adds credibility.
- Offer photo opportunities to local TV.
- Keep it to 300–500 words, in AP style, with no hype words like "revolutionary."
Example
Riverside Food Bank's 5K Aims to Fund 100,000 Meals
RIVERSIDE, Calif. – Riverside Food Bank will host its Hunger Run 5K on May 18 at Fairmount Park, aiming to raise $50,000.
Fictional example for illustration.
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