How to Write a Press Release for a New Executive Hire (Free Template + Example)
A good press release for a new executive hire answers who, what, when, where and why in the first sentence, then backs it up with facts and a quote. Copy the template below, or have us write and distribute it.
Template
FOR IMMEDIATE RELEASE [Company] Appoints [Name] as [Title] [Subheadline: one sentence with your key number or benefit] [CITY], [State] – [Company] today named [Name] as [Title], effective [date]. [Name] joins from [previous company], where [biggest achievement]. [Paragraph 2: context and why it matters now. Include one hard number.] "[Quote that adds opinion or emotion, not facts already stated]," said [Name], [Title] of [Company]. [Paragraph 3: details, availability, price, date, how to learn more, URL.] About [Company] [50–80 word boilerplate.] Media Contact [Name] · [email] · [phone] ###
Tips
- Lead with the biggest relevant achievement from their past roles.
- Explain what they will own and why now.
- Include a headshot.
- Trade publications and local business journals are the best targets.
- Keep it to 300–500 words, in AP style, with no hype words like "revolutionary."
Example
Northwind Logistics Appoints Former FedEx Director as COO
MEMPHIS, Tenn. – Northwind Logistics today named Lisa Park chief operating officer. Park previously ran 40 FedEx regional hubs.
Fictional example for illustration.
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