How to Write a Press Release for a Company Milestone (Free Template + Example)
A good press release for a company milestone answers who, what, when, where and why in the first sentence, then backs it up with facts and a quote. Copy the template below, or have us write and distribute it.
Template
FOR IMMEDIATE RELEASE [Company] Reaches [Milestone], [Context] [Subheadline: one sentence with your key number or benefit] [CITY], [State] – [Company] today announced it has reached [milestone], [time frame], driven by [reason]. [Paragraph 2: context and why it matters now. Include one hard number.] "[Quote that adds opinion or emotion, not facts already stated]," said [Name], [Title] of [Company]. [Paragraph 3: details, availability, price, date, how to learn more, URL.] About [Company] [50–80 word boilerplate.] Media Contact [Name] · [email] · [phone] ###
Tips
- A milestone needs context: how fast, compared with what.
- Round numbers work best (1 million users, 10 years).
- Thank customers, and add a celebration offer.
- Share what comes next.
- Keep it to 300–500 words, in AP style, with no hype words like "revolutionary."
Example
FitBox Surpasses 1 Million Workouts Logged in Its First Year
NEW YORK – FitBox users have logged more than 1 million workouts in the app's first 12 months.
Fictional example for illustration.
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