How to Write a Press Release for a Medical or Dental Practice (Free Template + Example)
A good press release for a medical or dental practice answers who, what, when, where and why in the first sentence, then backs it up with facts and a quote. Copy the template below, or have us write and distribute it.
Template
FOR IMMEDIATE RELEASE [Practice] [Adds Service/Opens Location/Welcomes Provider] [Subheadline: one sentence with your key number or benefit] [CITY], [State] – [Practice] today announced [news], giving [patients] access to [service]. [Paragraph 2: context and why it matters now. Include one hard number.] "[Quote that adds opinion or emotion, not facts already stated]," said [Name], [Title] of [Company]. [Paragraph 3: details, availability, price, date, how to learn more, URL.] About [Company] [50–80 word boilerplate.] Media Contact [Name] · [email] · [phone] ###
Tips
- Don't make unverified health claims. Describe services, not cures.
- New providers, technology and locations are the best news.
- Include insurance accepted and how to book.
- A patient-access angle works best for local media.
- Keep it to 300–500 words, in AP style, with no hype words like "revolutionary."
Example
Valley Pediatrics Adds Same-Day Sick Visits in Fresno
FRESNO, Calif. – Valley Pediatrics now offers same-day sick visits at both Fresno locations, with online booking.
Fictional example for illustration.
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