How to Write a Press Release for a Law Firm (Free Template + Example)
A good press release for a law firm answers who, what, when, where and why in the first sentence, then backs it up with facts and a quote. Copy the template below, or have us write and distribute it.
Template
FOR IMMEDIATE RELEASE [Firm] [Welcomes Partner/Opens Office/Wins Recognition] [Subheadline: one sentence with your key number or benefit] [CITY], [State] – [Firm] today announced [news], strengthening its [practice area] practice in [region]. [Paragraph 2: context and why it matters now. Include one hard number.] "[Quote that adds opinion or emotion, not facts already stated]," said [Name], [Title] of [Company]. [Paragraph 3: details, availability, price, date, how to learn more, URL.] About [Company] [50–80 word boilerplate.] Media Contact [Name] · [email] · [phone] ###
Tips
- Follow your state bar's advertising rules. Avoid promising outcomes.
- Partner hires and new practice areas are the strongest news.
- Target legal trade publications and local business journals.
- Include bar admissions and credentials.
- Keep it to 300–500 words, in AP style, with no hype words like "revolutionary."
Example
Reyes & Kim Welcomes Former Prosecutor to Expand Its Criminal Defense Practice
SAN JOSE, Calif. – Reyes & Kim LLP today welcomed former deputy district attorney Mark Ellis as partner.
Fictional example for illustration.
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