How to Write a Press Release for a Business Expansion (Free Template + Example)
A good press release for a business expansion answers who, what, when, where and why in the first sentence, then backs it up with facts and a quote. Copy the template below, or have us write and distribute it.
Template
FOR IMMEDIATE RELEASE [Company] Expands to [New Market], Adding [Number] Jobs [Subheadline: one sentence with your key number or benefit] [CITY], [State] – [Company] today announced its expansion into [market], opening [facility] and creating [number] jobs by [date]. [Paragraph 2: context and why it matters now. Include one hard number.] "[Quote that adds opinion or emotion, not facts already stated]," said [Name], [Title] of [Company]. [Paragraph 3: details, availability, price, date, how to learn more, URL.] About [Company] [50–80 word boilerplate.] Media Contact [Name] · [email] · [phone] ###
Tips
- Jobs and investment amounts are what local editors look for.
- Include a quote from a local official if possible.
- Explain why you chose this market.
- Target the business journals in both the home and the new market.
- Keep it to 300–500 words, in AP style, with no hype words like "revolutionary."
Example
Peak Roasters Expands to Phoenix, Adding 22 Jobs
PHOENIX – Peak Roasters will open a 12,000-square-foot roastery in Tempe this fall, adding 22 jobs.
Fictional example for illustration.
Want it written and published for you?
Pay, send us your details, and get a draft within 24 hours. Unlimited edits, and a full refund if you don't approve the draft.
Premium $399
Expanded distribution, headline options and a social post pack, in 24 hours.
Order Premium