How to Write a Press Release for an Award Win (Free Template + Example)
A good press release for an award win answers who, what, when, where and why in the first sentence, then backs it up with facts and a quote. Copy the template below, or have us write and distribute it.
Template
FOR IMMEDIATE RELEASE [Company] Wins [Award] for [Achievement] [Subheadline: one sentence with your key number or benefit] [CITY], [State] – [Company] has been named [award] by [awarding organization], recognizing [achievement]. [Paragraph 2: context and why it matters now. Include one hard number.] "[Quote that adds opinion or emotion, not facts already stated]," said [Name], [Title] of [Company]. [Paragraph 3: details, availability, price, date, how to learn more, URL.] About [Company] [50–80 word boilerplate.] Media Contact [Name] · [email] · [phone] ###
Tips
- Name the awarding organization and explain why the award is credible.
- Say how many entrants there were, if known.
- Connect the award to a benefit for customers.
- Publish within 48 hours of the announcement.
- Keep it to 300–500 words, in AP style, with no hype words like "revolutionary."
Example
Coastline Dental Named Best Family Practice by Tampa Bay Magazine
TAMPA, Fla. – Coastline Dental was named Best Family Dental Practice by Tampa Bay Magazine readers, chosen from 140 nominated practices.
Fictional example for illustration.
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