How to Write a Press Release for an App Launch (Free Template + Example)
A good press release for an app launch answers who, what, when, where and why in the first sentence, then backs it up with facts and a quote. Copy the template below, or have us write and distribute it.
Template
FOR IMMEDIATE RELEASE [App] Launches on iOS and Android to Help [Audience] [Outcome] [Subheadline: one sentence with your key number or benefit] [CITY], [State] – [Company] today released [App], a free [category] app that lets [audience] [key action] in [time]. [Paragraph 2: context and why it matters now. Include one hard number.] "[Quote that adds opinion or emotion, not facts already stated]," said [Name], [Title] of [Company]. [Paragraph 3: details, availability, price, date, how to learn more, URL.] About [Company] [50–80 word boilerplate.] Media Contact [Name] · [email] · [phone] ###
Tips
- Name both app stores and include the price model (free, freemium, subscription).
- Share beta numbers: users, ratings, retention.
- Describe the problem in one sentence before the feature.
- Link directly to the app store listings.
- Keep it to 300–500 words, in AP style, with no hype words like "revolutionary."
Example
Pantry Pal App Turns Fridge Photos Into Dinner Recipes
AUSTIN, Texas – Pantry Pal today released its free iOS and Android app, which suggests recipes from a single photo of a fridge. 18,000 beta users cooked 41,000 meals in testing.
Fictional example for illustration.
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